Short video and live broadcast e-commerce started in 2016. From the initial purpose of content construction and traffic monetization, the industry chain has gradually become complete and diversifified. At  present, the industry has only been in an explosive growth stage from the bud to the outbreak for more than  3 years. As of March 2020, e-commerce live broadcast users have reached 265 million; by 2019, the overall  transaction volume of live e-commerce reached 451.29 billion yuan, a year-on-year increase of 200.4%,  accounting for 4.5% of the overall scale of online shopping. It is expected to continue in the next two years  Maintain a relatively high growth trend, and the transaction size is expected to reach trillions in 2020.

The cultural and creative industry leaders series of training programs will integrate global high-quality  design, management, smart manufacturing and business management academic resources, and invite  outstanding designers, entrepreneurs, investors and famous scholars from around the world to explore the  development of emerging industries. And the future. Students will learn in a customized international  classroom atmosphere through a new online and offlfflffline hybrid teaching model. After the students  complete the course and pass the assessment, they can obtain a certifificate of completion of training issued  by the University of London.

The series of training programs for leaders in cultural and creative industries is a highly innovative and high-end training program. It brings together the top academic power and industrial power in China and the West, and aims to cultivate outstanding practitioners and managers who integrate global vision and innovation leadership. The trainees will learn about the industry's macroscopic and practical application trends and skills through the course, combine actual combat experience and the professional knowledge they have learned, and transform them into innovative landing plans to assist in corporate transformation and industry innovation.

The project combines seminars, design studios and laboratories, individual research, group cooperation, and projects as online and offline multi-country linkage training programs, group interdisciplinary innovation models, building innovative leadership, and timely response to international economic changes after the epidemic , The uncertainty challenge of the social market. Industry-education linkage explores innovation opportunities, seizes industry opportunities, creates competitive advantages and global influence, links high schools and industry resources, produces high-quality projects and programs, and achieves win-win cooperation.

Duration: 9~10 months

01

Lecture format:  lectures + workshops

Duration: 54 days (half a year,  some online courses)

Teaching arrangement:

1. Lectures, intensive lectures on 2 weekends a month

2. Workshops, use 1 weekend to teach intensively every month

02

Teaching format:  practice + end project

Duration: three months

Teaching arrangement:

1. Thesis writing, 12 days

2. Project practice, 20 days

03

Teaching format:  overseas practice

Duration: 15 days

Content: Rome, Milan

Milan Design Week,  

Milan Fashion Week,

Politecnico di Milano,  

Milan Theater

Creative cultural industry

・The evolution and future of the cultural and creative industry

・How to formulate new boundaries for the cultural and creative industry in the future

・Cross-cultural learning: a comparison between the East and the West in the cultural and creative industry

・Basic management: strategy and marketing (6h)

・Performance management (6h)

・Project management (6h)

・Basic design: creativity (6h)

・Design thinking (6h)

・Service and user experience design (6h)

Video & live

・Video & live broadcast industry analysis

・Macroeconomic and business awareness (18h)

・Fission content creation (18h)

・Practice and application of video & live broadcast

・Effiffifficient conversion model design (18h)

・Live broadcast management (18h)

・Practical case studies and exercises (18h)

Framework and tools

・Business model design

・Media application & how to tell good stories (movie design)

・Digital analysis: personalized customer experience)

Workshop & Forum  

・Double-sided observation: use the synergy between China and Italy

・To strengthen the industry environment in both countries

・Design innovative experiences in culture and tourism

・Take advantage of opportunities provided by live broadcast technology

・And design new cultural services

・Planning in the field of performing arts/cultural heritage

・Digital data driven experience

・International Relations and Realistic Enlightenment

・Case study on online transformation of Chinese-Italian companies

・The evolution of the traditional culture and intangible cultural heritage of the two countries

Module 1: Creative Cultural Industry 

This module aims to outline design evolution  and explore new values in the industry to  drive innovative businesses. Today, it  provides a systematic design method and  enhances the complexity, awareness and  competitiveness of management in the  industry.

Module 2: Video & Live
Broadcast The second module will allow students to understand the entire live video industry from a macro  to a practical perspective, and allow students to  use cutting-edge methods to solve major  challenges faced by cities around the world, and  try various latest industry tools and platforms.  Combine each unique urban background and  urban DNA to adapt to various challenges.

Module 3: Framework and tools 

The purpose of this module, the first part is to let  the students understand the basic elements of the  industry business model, to help students design  the correct business model, the second part  through narrative, storytelling, explanation, etc.,  to prove the value/core of the product or story  /Products, thus providing support for enterprises.  The third part helps students understand the role  of data and analysis to acquire knowledge about  users in order to provide them with a personalized  customer experience.

Both ability and political integrity, with industry influence.

Have 3-5 years and above working experience.

With a certain level of English proficiency, the academic committee of this project will assess whether the proficiency meets the requirements.